![]() While this story lasts the same 24 hours as it does on Instagram, the content is actually saved to your profile. You can see recently created Idea Pins from creatives you follow in the bubble at the top of your mobile smart feed. ![]() Idea Pins allow creators to create saveable content that does not disappear within 24 hours of posting it (as an Instagram story does). After beta testing Story Pins in September of 2020 and listening to the feedback of Pinterest users, they rolled out Idea Pins. Idea Pins grew out of Pinterest Story Pins and they started out as Pinterest’s answer to Instagram stories. There are going to be some honest realities we need to face in today’s post – but if you’re serious about Pinterest marketing for your business, you’ll be able to overcome them. I’m going to walk you through Pinterest Idea Pins best practices for your small business including: why you need to start using Idea Pins, how to create them an Idea Pin on Pinterest, and how to analyze if they’re working for your business. ![]() ![]() This means it’s time to embrace them and learn how to incorporate them into your Pinterest marketing strategy. I’m sorry to be the bearer of frustrating news, but it appears that Idea Pins (formerly Story Pins) on Pinterest are here to stay. ![]()
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